Fire Prevention Advocacy Toolkit

A Guide to Fire Prevention Advocacy

  • Intro
  • CREATE DEMAND
    • Increase Advocacy for Fire Prevention in Your Community
    • A Comprehensive Advocacy Plan
    • Advocating for Increased Fire Prevention Will Benefit Your Community
  • DEMONSTRATE NEED
    • Fire Prevention Benefits from Accurate and Complete Data
    • Fire Costs Lives and Injuries
    • Fire Costs Dollars
    • Fire Costs Businesses, Jobs and Community
    • National Data Support Local Efforts
    • The Consequences of Not Investing in Prevention
  • DEMONSTRATE RESULTS
    • Documenting Results Helps Justify Your Investment
    • Evaluation
    • Fire Prevention Saves Lives
    • Fire Prevention Saves Dollars and Community
  • RELATIONSHIPS
    • Develop Relationships in Your Community
    • Policymakers
    • Business Leaders
    • Community Social Service Leaders
    • The Public
  • YOUR PLAN
    • Set Your Advocacy Program Objectives
    • Develop Your Advocacy Program Strategies
    • Work with Local Advocates
    • Use Real Life Stories as Inspiration
  • RESOURCES
    • Media Relations And Outreach
    • Successful Media Relations
    • Communicating Via the Internet and Social Media
    • Hosting Press Conferences and Other Events
    • Communication Sources
    • Using the Vision 20/20 “Prevention Saves” Video
    • Making Effective Presentations

Using the Vision 20/20 “Prevention Saves” Video

RESOURCES

Using the Vision 20/20 “Prevention Saves” Video

One of the tools developed as part of the Vision 20/20 Guide to Fire Prevention Advocacy is a brief video, “Prevention Saves.” This informative resource can be shared in a variety of ways, including through email.

The video was created for general adult audiences, so it is not appropriate for school presentations. Its purpose is twofold: to help viewers recognize that fire is a very serious and far-reaching community problem; and to persuade them to invest in community fire prevention.

Some suggested uses for this video include:

  • Posting it on your fire department website and via any social media outlets utilized by your department, such as Facebook, LinkedIn and Twitter
  • Sharing it with other local agencies for use on their websites and through their social media outlets
  • Emailing it via public opt-in contact lists, if appropriate
  • Including it as part of your presentations to the public, decision-makers, business leaders, etc.
  • Playing it as a loop presentation on a monitor visible at fire stations, open houses, exhibits, etc.

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