Fire Prevention Advocacy Toolkit

A Guide to Fire Prevention Advocacy

  • Intro
  • CREATE DEMAND
    • Increase Advocacy for Fire Prevention in Your Community
    • A Comprehensive Advocacy Plan
    • Advocating for Increased Fire Prevention Will Benefit Your Community
  • DEMONSTRATE NEED
    • Fire Prevention Benefits from Accurate and Complete Data
    • Fire Costs Lives and Injuries
    • Fire Costs Dollars
    • Fire Costs Businesses, Jobs and Community
    • National Data Support Local Efforts
    • The Consequences of Not Investing in Prevention
  • DEMONSTRATE RESULTS
    • Documenting Results Helps Justify Your Investment
    • Evaluation
    • Fire Prevention Saves Lives
    • Fire Prevention Saves Dollars and Community
  • RELATIONSHIPS
    • Develop Relationships in Your Community
    • Policymakers
    • Business Leaders
    • Community Social Service Leaders
    • The Public
  • YOUR PLAN
    • Set Your Advocacy Program Objectives
    • Develop Your Advocacy Program Strategies
    • Work with Local Advocates
    • Use Real Life Stories as Inspiration
  • RESOURCES
    • Media Relations And Outreach
    • Successful Media Relations
    • Communicating Via the Internet and Social Media
    • Hosting Press Conferences and Other Events
    • Communication Sources
    • Using the Vision 20/20 “Prevention Saves” Video
    • Making Effective Presentations

Hosting Press Conferences and Other Events

RESOURCES

Hosting Press Conferences and Other Events

A fire departments has a side by side burn demonstration that shows how effective home fire sprinklers are
Image courtesy of Home Fire Sprinkler Coalition

It’s very important to recognize what is news and what isn’t. Your media representatives will appreciate it when you provide them with important, timely, factual information that is relevant to their readers. A press conference is a gathering of news media representatives in order to announce breaking news and/or update a breaking story as it unfolds. An example of an appropriate press conference is to update the media during or immediately after a severe disaster. In most fire departments, press conferences are not common. They should only be used for major news coverage.

Other events can also be useful in attracting local media. They should be pitched as media events, but not as press conferences. For example, you might invite the media if you host a live fire demonstration or host a fire station open house.

Inviting the Media
If you are hosting an event, you may want to reach out to the media with a news advisory instead of a news release. This is a very brief document that lists the Who, What, Why, Where, and When of the event. It is intended to achieve media participation. At the event, you can present additional information through news releases and fact sheets.

Many news outlets have staffers known as daybook editors who compile events for publication/broadcast. Your media list should include these media representatives. This Word document contains a sample news advisory that you can tailor for your community.

Working with the media can be an effective way for you to increase awareness within your target audience. Be prepared to make the most of these opportunities, whether you are pitching a story or are responding to a reporter’s questions.

Tips:

  • Every interaction with the media is “on the record.”
  • Prepare for interviews and other media interaction. Anticipate what the reporter is likely to ask. Review your talking points, data, etc. Think about how you will frame your answers but don’t memorize them.
  • Use the Internet to read past media coverage so you will have an idea of how your topic has been covered previously, how the reporter works and if they have a bias that may affect your ability to communicate your points.
  • Avoid using acronyms and jargon. Instead, use simple, straightforward language. Examples of jargon: “apparatus” vs. “fire engine” and “civilians” vs. “the public.”

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